You can run ads to cold audiences and still get results, but you’re likely to have better luck by selling to people who have already expressed interest in your business. In our latest podcast episode, we chatted about the best ways to lower lead gen costs.

When people are looking for businesses today, they’re looking on Google. In fact, 99% of people have looked up a business on Google in the past year, and 78% look up more than one business a week. Learn how to get better Google reviews.

On this week’s podcast episode, two Till team members are coming together to share their personal favorite tips on how to advertise on today’s fastest-growing social media platform: TikTok

If your business is set up to convert online — as in, you sell products, services, memberships, etc — you could skyrocket your conversions with Google Ads. Here are our five steps to running great Google Ads right from the get-go.

If your business is set up to convert online — as in, you sell products, services, memberships, etc — you could skyrocket your conversions with Google Ads. Here are our five steps to running great Google Ads right from the get-go.

When it comes to digital ads, what worked last year might not work this year. So, what’s the state of digital advertising in 2022? Here are three major things you should keep in mind… If not, no worries. Advertising attribution is a tricky topic, but we’re breaking it down for you in today’s podcast episode. 

When it comes to digital ads, what worked last year might not work this year. So, what’s the state of digital advertising in 2022? Here are three major things you should keep in mind… If not, no worries. Advertising attribution is a tricky topic, but we’re breaking it down for you in today’s podcast episode. 

Do you know which of your advertising platforms are bringing in the highest ROI?…Or even whether your ads bringing in ROI?…Or even what ROI is?
If not, no worries. Advertising attribution is a tricky topic, but we’re breaking it down for you in today’s podcast episode. 

We’ve been keeping close tabs on the latest Google updates, and we’re excited about the newest one: Multitask Unified Model, or “MUM.” Listen in as our in-house SEO expert, Leah, and Till Agency co-founder Davey discuss what the MUM update (and other SEO trends for 2022) mean for your business this year.

Pinterest ads vs Facebook ads: Which is cheaper? We definitely still recommend Facebook ads to our clients, but one platform we’re using more this year is Pinterest.