When it comes to digital ads, what worked last year might not work this year. So, what’s the state of digital advertising in 2022? Here are three major things you should keep in mind… If not, no worries. Advertising attribution is a tricky topic, but we’re breaking it down for you in today’s podcast episode.
Category: Stuff Marketers Say Podcast
Do you know which of your advertising platforms are bringing in the highest ROI?…Or even whether your ads bringing in ROI?…Or even what ROI is?
If not, no worries. Advertising attribution is a tricky topic, but we’re breaking it down for you in today’s podcast episode.
We’ve been keeping close tabs on the latest Google updates, and we’re excited about the newest one: Multitask Unified Model, or “MUM.” Listen in as our in-house SEO expert, Leah, and Till Agency co-founder Davey discuss what the MUM update (and other SEO trends for 2022) mean for your business this year.
Need to improve your ad copy? Join Davey and resident Till copywriter, Sarah Klongerbo, as they share 5 tips for improving your ad copy. Listen as Sarah and Davey explain how good ad copy starts with the call to action and why trying to speak to a broader audience won’t get you the results you’re looking for. If you’re wondering how the Till team approaches writing ad copy for clients, listen in.
Wondering what it takes to have a well converting landing page? Two of Till’s founders Davey and Jesse come together in this episode to share what they’ve learned from troubleshooting hundreds of sales funnels. If you’re curious about what types of conversion rates team Till looks for, how to design your landing pages for conversion, or just not sure where to start, you don’t want to miss this episode.
What do you do when your funnel is broken? Till founders Davey and Ryan come together in this episode to walk you through the steps you should take to troubleshoot your funnel. Ryan explains why your funnel may just be leaky-not broken, why a high CPM doesn’t always mean there’s a problem, and the easiest way you can improve your click through rate.
Till founders Davey, Jesse, and Ryan come together in this long awaited episode to discuss what everyone’s been wondering: how will the iOS14 update affect the way we run ads? They share exactly what the new Apple policies mean, how it impacts reporting and results, and exactly what the Till team is doing to make sure their clients’ ads don’t get shut down.
Till founders Davey, Jesse, and Ryan come together to chat about all things Black Friday. They share if longer or shorter promotion periods worked best for Till clients in 2020 and what some of the most successful campaigns had in common.
Cole Humphus, Rapid Scale System: Scaling a Business in 2021: Why Having a Good Product Isn’t Enough Anymore
Investor and business advisor, Cole Humphus, joins the podcast with Davey and Jesse to talk about how he was able to make the jump to membership model in his business and quickly scale it. Cole also shares why adding more content to your membership may not be the key to getting people to stay and the strategies he suggests to combat churn rates.
Becca Campbell, Little Z Sleep: Content Is King: How Little Z Sleep Used Content to Achieve Big Growth
Becca Campbell, pediatric sleep consultant and founder of Little Z Sleep, joins us on the podcast to talk about how she shifted from a 1:1 business model to launching courses that have helped families all over the world. She
Oh hey there!
We’re just three guys who came together around a love for funnels, email marketing, analytics, and Facebook advertising.
After years of building various businesses on our own, we decided to leverage that experience to build a different kind of ads agency. One that cares as much about our clients’ ‘big picture’ as the ad results we get them. After all, we all built businesses to find freedom and serve the world, right?
Oh hey there!
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