What Are the Benefits of Pinterest Ads?

When it comes to advertising your small business, Facebook and Instagram steal the spotlight.

But what about some other digital ad platforms… like Pinterest?

Here at Till, we recommend a variety of paid advertising strategies for our clients, depending on their goals. Along with Facebook and Instagram ads, we specialize in Google, YouTube, TikTok, and, yes, Pinterest ads!

Wondering whether Pinterest is right for YOUR business? Keep reading!

What are the benefits of Pinterest ads

What Even ARE Pinterest Ads?

For starters, let’s define what Pinterest is… and what it’s NOT.

  • Pinterest is NOT: A social media platform. Sure, there’s a social component, but more people are using the platform for another reason… 
  • Pinterest IS: A search engine! Yep, people use Pinterest to research ideas and even buy products — making it the perfect place to show off your stuff.

Advertising on Pinterest combines the best of both worlds. 

You can create beautiful ads that appear in people’s feeds and cause them to “stop the scroll” — like Facebook or Instagram ads.

You can ALSO use effective SEO tactics to reach people who are searching for topics related to your business — like Google or Bing ads.

What Are the Benefits of Pinterest Ads?

Here are just a handful of reasons to consider advertising on Pinterest:

Are Pinterest Ads Right for YOUR Business?

So, what do you think? Want to give Pinterest ads a shot for YOUR business?

If you’re even the tiniest bit curious, we recommend at least testing the waters.

As long as you’re willing to do a little keyword research and make sure your content serves the searcher’s intent (instead of JUST being pretty), Pinterest ads can pay off big time.

Just ask some of our clients. 😉

Got questions about Pinterest ads? Get in touch here. You know we love answering your Qs!