Case Study: Little Z Sleep

Little Z Sleep

Education products & Online Courses

ABOUT Little Z Sleep

Becca empowers parents to resolve exhausting sleep habits in their children. We helped Becca and Little Z Sleep grow their email list and find new customers through a lead generation campaign, and then convert those leads to customers at a 247% ROI consistently over the course of over 1 year (and counting!).

The Challenge

Becca’s sleep trainings have been helping young families for years, but they knew they could be reaching so many more families. Prior to Till Agency, they had some success with paid advertising, but they had trouble continuing to scale their paid campaigns while keeping up the quality of their programs, podcast, and other aspects of their business at the same time.

It's as easy as 1, 2, 3...

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They care about our results as much as we do, work hard to stay on the same page, and make it easy to talk to at anytime.

HOW WE SERVED Little Z Sleep

  • Facebook Ads
  • SEO
  • Google Ads
  • Funnel Optimization
  • Pinterest Management
  • Ad Creative and Copy Creation
  • Email Marketing

The Process

Ad Management
Through consistent testing and optimization, we’ve helped Little Z Sleep stay ahead of their goals, keeping purchase costs at under $20/purchase.

Creative Development + Copy
We created ads that connect with young parents and communicate the hope that a good night’s sleep doesn’t have to wait until their kids are older. This has been a key factor in their campaign’s success.

Strategy + Consulting
Throughout every Little Z Sleep campaign we are updating and optimizing our strategy based on the strategy calls and consultations with Becca and Chad to maintain maximum ROI for their account.

Our business had tried many marketing agencies that left us financially and emotionally drained. We needed results that came from a marketing relationship that understood our needs and creative approach. Till combines a powerhouse of marketing innovators who are acutely in touch with current business reality and employ an unprecedented brand of collaboration and creation. They care about our results as much as we do, work hard to stay on the same page, and make it easy to talk to at anytime.

Chad & Becca Campbell

Founders of Little Z Sleep

The Results

$1.01

Cost per lead

$18.44

Cost Per Purchase

247%

Total Lifetime Return on ad spend (ROI)

Cost per lead

Cost Per Purchase

Total Lifetime Return on ad spend (ROI)

It's as easy as 1, 2, 3...

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