Online Fitness Programs for petite women

ABOUT Smalletics

April created the original fitness and nutrition program for petite women in order to provide reliable health information tailored for petites, as well as to build a platform for short female empowerment. We helped grow her email list through a lead gen campaign and followed that up with a live webinar launch that saw a lifetime 1,600% ROI (including BOTH lead gen and webinar ad spend!).

The Challenge

The fitness space is NOISY. There are so many options and you have to be very careful about making claims that Facebook would deem “misleading” and have to refrain from using before and afters. We helped Smalletics navigate these hurdles and saw great results right out of the gate to help her have her best product launch(es) for their business yet!

It's as easy as 1, 2, 3...

My results have been stellar...I have more clients and overall better brand awareness. The results far surpassed my expectations!

HOW WE SERVED Smalletics

The Process

Advertising Management
By constantly testing, we were able to consistently increase budget without seeing significant cost increases.

Creative Development + Copy
We created attention-getting and persuasive creative and copy that drove clicks, opt-ins, and sales – all while adhering to Facebook’s strict requirements in the fitness space.

Strategy + Consulting
Together we created a strategy to scale her business for maximum results by improving on what’s worked best and not adding any new complicated systems of platforms.

Before working with Till I was very skeptical of ads. I had grown my business entirely organically and had a limiting belief that organic is the best and the only way to grow and build an authentic brand. To a certain extent, that was true especially in the beginning, but after a few years of organic growth, there comes a time when supplementing with paid traffic goes a long way and is really important!

Working with Till has been fantastic. The team takes care of everything from creative to strategy to execution – and I couldn’t be happier with the quality. I honestly think it’s very rare to find such professionalism anymore, and I lucked out finding this team. They are communicative, careful, and strategic, and they help me make sense of the numbers and data for each campaign.

My results have been stellar. I 4-5x my ROI on my first launch, and in addition, my Instagram following grew about 5k in the first month. I have more clients and overall better brand awareness. The results far surpassed my expectations!

April Whitney

Founder of Smalletics

The Results


Cost per Lead


Cost Per Webinar Reg


Total Lifetime Return on ad spend (ROAS)

It's as easy as 1, 2, 3...

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